The Improvement in Product Development, Website Management and Market Segmentation by Applying “Smiling Curve”
碩士 === 國立中興大學 === 行銷學系所 === 96 === In 1996, pre-chairman Shi proposed the theory of “Smiling Curve”. He noticed that the future development of Taiwanese electronic industry should focus on “R&D” and “Marketing” sides. He claimed that the development of these two sides would earn much more profit...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11993536367146548850 |