Segmenting Potential Market of Second Home Based on Vacational Lifestyle in Taiwan

碩士 === 國立中興大學 === 園藝學系所 === 96 === The related issues of second home, integrating housing with leisure concept, have been frequently discussed in western countries in recent years. Most of the researches have focused on the functions of second home, owners’ purchase motivation, and the impact on cou...

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Bibliographic Details
Main Authors: Chi-Chen Chiang, 江奇真
Other Authors: Sheng-Jung Ou
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/69803761467058505721