A Research on Resources Integration and Synergies Exploiting for “Neo-San Chung” Media Conglomerate: A Case Study of the TV Show “One Million Star” Programming Strategy
碩士 === 國立政治大學 === 廣播電視學研究所 === 96 === This research concentrates on the interaction between implementing resources-integration and operating synergy-oriented strategies in media conglomerates, with focusing on television program management. Taking the TV show “One Million Star” as an empirical inves...
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97674251640203550397 |