The effects of incongruity of product type and novel attributes type on product recognition and product attitude: Using consumer innovativeness as a moderator
碩士 === 國立政治大學 === 廣告研究所 === 96 === There are numerous novel products in the market; consequently marketers have been fighting their way to achieve product differentiation by adding novel attributes to the products, yet it is still rare to see marketers that can actually discover niche by adding nove...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30500767407310148278 |