The Study on TV Drama of Product Placement

碩士 === 國立政治大學 === 傳播學院碩士在職專班 === 96 === Since the China Television Corporation(CTV)produced the first Taiwan’s TV serial drama---“Jingjing”(晶晶)in 1969, a new era of drama began. From the prime-time soap opera, 9P.M. unit theatrical, to local serial drama, idol drama and even docudrama, TV opera in T...

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Bibliographic Details
Main Author: 唐淑珍
Other Authors: 關尚仁
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/83713143572517122588