The Intercultural Comparison between Taiwan and Germany in Brand Personality, Advertising Appeals and Consumer Value-Beliefs
碩士 === 國立政治大學 === 企業管理研究所 === 96 === Since the establishment of the EU, the importance of the European market to Taiwan has been steadily increasing. Among Taiwan’s major trading countries (areas), the European market has the highest export growth rate, with the highest volume of trade happening bet...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98742378340990528286 |