Rethinking of customer-based on-line brand equity
碩士 === 國立政治大學 === 心理學研究所 === 96 === Despite the universal availability of the Internet and the immense business opportunities generated e-commerce, e-commerce itself is confronted by endless business competition and consumer mistrust. How should e-commerce managers react to these competition and cha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78045566766399820335 |