Research on foreign semiconductors company’s integrated marketing communication strategy—A Case study of N semiconductors
碩士 === 國立政治大學 === 管理碩士學程(AMBA) === 96 === In this market dominated by consumers, the power of marketing is to create, communicate and transfer value to customers. Focusing on coming into a full-scale contact with consumers, marketing strategically creates an influential concept of brand to increase...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99302452649258346480 |