Effects of Layout Design of Advertisement on Eye Movements

碩士 === 銘傳大學 === 設計管理研究所碩士班 === 96 === Advertising designer how to use layout design to communicate with consumer became the important issue. For this reason this study investigated the eye movement to research effects of layout design of advertisement on Eye Movements. Include 2 experiments. Exp1 in...

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Bibliographic Details
Main Authors: Shing-Yeh Wu, 武星曄
Other Authors: 黃國珍
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/xw48s8