The Research of Civil Airport Marketing Strategy-Amoy Airport
碩士 === 銘傳大學 === 觀光研究所碩士在職專班 === 96 === Airport operation is managed under government’s authorities, policies and considerations directly. Thus, airport development has monopolized, localized characteristics which less concepts of specialization and marketing management and less competition and econo...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bmmkn5 |