Influential Factors of the Buyer Decision Process Model in Business-to-Customer (B2C) E-commerce: An Empirical Study of Taiwan Jewelry Market
碩士 === 銘傳大學 === 管理研究所 === 96 === The purpose of this study is to identify the critical factors involved in each stage of the buyer decision process model, developed by Kotler and Armstrong (1997).This study relates to online retail shopping of jewelry in Taiwan. The study attempts to iden...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/6pj75g |