AN EXPLORATORY RESEARCH ON THE EFFECTIVENESS OF MOBILE PHONE ADVERTISING
碩士 === 銘傳大學 === 管理研究所 === 96 === Communication with consumers has changed in recent years. One way communication from companies to customers is no longer enough. Marketers now also look for interactive communication, a two-way direction where one can reply to customers’ problems immediately. The gro...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/s2w5bm |