Customer Responses Towards Usage of Major IT tools in Marketing Communication: A Comparison study of Taiwan and India
碩士 === 銘傳大學 === 管理研究所 === 96 === This research study is related to application of Major IT tools in marketing communication for getting close to customers by understanding their preferences, choices and different attributes and thus maintaining long customer relationship. This study was to compare T...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/zzt247 |