Applications of Data Mining on Loyal Customer in the Recreational Area and the Strategic Marketing Analysis

碩士 === 銘傳大學 === 管理研究所 === 96 === As the growing up fast of economy of Taiwan and the implementation of two-day weekend, compatriots popularize the idea of recreation day by day. Due to the increase of demand, the industries of leisure and recreation offer varied activities constantly. Compatriots ar...

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Bibliographic Details
Main Authors: Chig-Ching Wei, 魏芝菁
Other Authors: 作者未提供
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/984g24