The study of the differences of CRM policies between the pure contract manufacturer and the owner brand marketing manufacturer: Take the Taiwanese high-tech firms as an example
碩士 === 銘傳大學 === 資訊管理學系碩士在職專班 === 96 === With Taiwanese producers tended to operate on accepting brand manufacturers’ OEM orders as the main operating mode in their international task-sharing role in the earlier period, and despite competing for meager profits, the Taiwanese producers were able to re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w78d59 |