The Correlation Analyses Among Brand Equity, Relationship Quality, and Customer Loyalty In Metro Taipei Area Multiple Cinema─Examples of Viewshow, Miramar and Showtime
碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 96 === Choosing a multiple theater for entertainment demands are many different options in Taiwan. As well as brand mentions in this industry are optional. To appeal customers, accommodative service, creativity on brands, and public relations. In this research, Brand...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nk4q53 |