The Impact of Green Knowledge and Brand Image on Green Attitude and Purchasing Intention

碩士 === 銘傳大學 === 國際事務研究所碩士班 === 96 === Due to the severity of abusive usage of global resources and environmental pollution, environmental protection has become one of the most important issues that draw attention all over the world. Many environmental organizations and governments guide and educate...

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Bibliographic Details
Main Authors: Li-Fen Chen, 陳立棻
Other Authors: 作者未提供
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/46235052337290305820