An Analysis of Experiential Marketing and Brand Relationship Quality: A Case Study of Taiwan National Palace Museum
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 96 === Since Pine & Gilmore (1998) mentioned in the article of “Welcome to the Experience Economy” that “The age of experience economy is coming”, corporations have gradually attached importance to the topic of “Experiential Marketing”. In recent years, corpora...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rv59vu |