Evaluation of CRM Implementation and Case Studies

碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 96 === Due to industrial liberalization and internationalization, market competition has become increasingly fierce and product lines are more diversified than ever for consumers. A study indicated that 80% of product sales came from 20% of regular customers. The cos...

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Bibliographic Details
Main Authors: Yu-Er Kou, 寇玉娥
Other Authors: Wen-Ruey Lee
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/4mf8sf