The Study of the Eenterprise Image, Service Quality, Switching Cost and Alternative Attractiveness to Customer Loyalty -The Case of Financial Information PDA Provider.
碩士 === 銘傳大學 === 管理研究所碩士在職專班 === 96 === Look around the drastic change for current market of financial information PDA and within high homogeneous times for commodities and service contents. Enterprise’s marketing being compelled to the non-price competition in order to retain the customers. They go...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47u5c4 |