The Study on the Relationship among Green Brand Knowledge, Green Brand Attitude and Purchasing Behavior—The Case of the Consumers of Green Sanitary Appliances
碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 96 === The greenhouse effect caused by global warming courts ecosystem catastrophe and endangers human health. Therefore, green issues have been an important topic of the academic research. Reviewing the previous green issues-related studies, we found that most of t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50258948234522098750 |