The Effect of Sales Force Automation System Infusion on Salesperson Performance

碩士 === 崑山科技大學 === 企業管理研究所 === 96 === Information technology (IT) plays an ever-increasing role in personal selling and customer relationship management. Many companies are turning to sales force automation (SFA) tools in order to effectively manage customer relationships and enhance sales force pro...

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Bibliographic Details
Main Authors: Yi-Ming Lee, 李宜明
Other Authors: Song-Chen
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/z56x9w