The Purchasing Effects of Non-shop Customer Behavior On Satisfaction and Loyalty-An Example In Online Shopping

碩士 === 崑山科技大學 === 企業管理研究所 === 96 === Nowadays it is very popular to go shopping on the website or television channels. According to some recent investigations, there are over 40% of nationals have experience of TV shopping or internet. We can see it definitely indicates that Taiwan consumers think h...

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Bibliographic Details
Main Authors: Zheng-Tai Chen, 陳正泰
Other Authors: Shieunt-Han Tsai
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/wwbukm