Antecedents and Consequences of Relationship Quality - An Empirical Study between Pharmaceutical Medical Representatives and Physicians in Taiwan
碩士 === 高雄醫學大學 === 藥學研究所 === 96 === In the pharmaceutical industry, the pharmaceutical medical representative plays an important role both for his/her company and for their physicians(Rapp et al., 2006). In many cases, the pharmaceutical representative is the primary source of new product information...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46193149936393843075 |