Research On Applying Integrated Marketing Communications in Art and Cultural Activities: The Case Of Kaohsiung Area
碩士 === 義守大學 === 管理研究所碩士班 === 96 === This research samples were the culture activity marketing company of southern area Taiwan, how to exert Integrated Marketing Communication power in culture activity products, culture activity is a kind of emotional products different from industrial society mass-...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35713230948662965069 |