Print Advertisement Effect of Personification of Product Considering Emotional Contagion and Role Portrayals.
碩士 === 義守大學 === 管理研究所碩士班 === 96 === This study primarily aims to examine print advertisement effect of personification of product considering emotional contagion and role portrayals and use communication form as a moderator. A 2 (personification of product: face and body) × 2 (emotional contagion: s...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28514828760336421642 |