An analytical study of the satisfaction differentiation onthe three customers’ on-line shopping types

碩士 === 義守大學 === 工業工程與管理學系碩士班 === 96 === Along with the rapid growth of Internet users, enterprises are paying more and more attention to Internet marketing and competition no longer takes place in the physical marketplace but in the marketspace. The main purposes of this are:(1) to understand the in...

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Bibliographic Details
Main Authors: May-fone Chen, 陳梅豐
Other Authors: Zih-ron Liao
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/97855898483375950364