A Causal Model Analysis of Consumer Commitment on Switching Intention: A Case Study of Cellular Phone
碩士 === 玄奘大學 === 國際企業學系碩士班 === 96 === The cellular phone telecommunications market is getting more competitive since the communication industry deregulation at 1997 in Taiwan. It is important for both researchers and practioners to understand what factors influence consumer’s switching intention. Thi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24476792684474089822 |