A Study of the Consumption Characteristics and Luxury Brand Attitude toward Tweens Generation
碩士 === 輔仁大學 === 織品服裝學系 === 94 === The former research announced that the brand preference built in childhood will last to adulthood. The worldwide research also point out that the tweens generation has great influence in home consumption. So, it is worth to make a study of this issue. The objects of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62761784073228576227 |