Application of Data Mining Process in Customer Relationship Management RFM Model –A Case Study of Wholesale and Retail
碩士 === 輔仁大學 === 應用統計學研究所 === 96 === With the progress of technology, customers can reach plentiful information of product through many ways and make some decisions to buy the products with the information. The company should take more attention on the customers’ behavior. Therefore, the concept of c...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46843832411796802330 |