The Effects of Antecedents, Product Involvement, and Movie Genres on Experential Quality, Emotion, and Experiential Satisfaction - A Case Study of Movie Industry.
碩士 === 輔仁大學 === 管理學研究所 === 96 === Since the emergence of experiential economy and cultural creativity industry in the recent years, many governments have begun to focus on cultural creativity industry, and so did the academia. Cultural creativity industry included wide ranges of industries. Among th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19759207004333563156 |