The effection of aural attribute on experiential quality and emotion experience of consumer: take perfume for example
碩士 === 輔仁大學 === 管理學研究所 === 96 === Along with economics time coning, people pay much attention to the experience of consuming. However, research of sense of smell experience are still not enough in fashion industry. It is important to understand the factor which influence consumer's experience...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66958421227055863031 |