The influence of payment type, product category and reference price on payment emotions
碩士 === 輔仁大學 === 管理學研究所 === 96 === Recently, it is very common that sellers of many products (such as travels, cell phones, 3C products, and motorcycles) allow consumers to pay by installment. Thus, it is very important to understand the effect of installment on consumer behaviors. However, previous...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71599960377150438596 |