A Study of the influences of Communication, Seller-Buyer Relationship Value and Relationship Quality on Customer Loyalty. Take Consumers of ADC Industry as an example.
碩士 === 輔仁大學 === 管理學研究所 === 96 === Research reports show that, industry profit can be increased by decreasing customers’ disloyalty. Customers’ relationship and loyalty are the key factors to get higher profit. Therefore, companies shall focus on the way of maintaining current customers’ relationship...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92878325033645519098 |