The study of applying data mining techniques to bank customer segmentation

碩士 === 輔仁大學 === 資訊管理學系 === 96 === It has become very competitive due to financial market “opening” in the business. In order to keep the share of the market, the banker constantly develops various promotion strategies, for example, raising the interest rate of the deposit, reducing the rate of the l...

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Bibliographic Details
Main Authors: LIANG YUNG CHIA, 梁永嘉
Other Authors: 翁頌舜
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/62392551821245003835