The Study on the Effect of Consuming Bank Service Quality, Customer Value and Relationship Quality on Customer Loyalty

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 96 === In recent years, the marketing subjects place more important roles in finance because of the over-competition and mature development in domestic finance. In order to strengthen competitiveness of the domestic finance, the Legislative passed the bill of the finan...

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Bibliographic Details
Main Authors: Hsi-Yun Chen, 陳西雲
Other Authors: none
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/53226684813427573497