A study of The Factors Affecting Brand Assets
碩士 === 逢甲大學 === 會計所 === 96 === According to American Marketing Science Institute definition, brand is a set of association which can bring a firm more profits than that without brand. And, it provide long-lasting market power for firms against their competitors. This study adopts Aaker (1999) resear...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/90647541031995650721 |