The Effect on Purchase Intention through the Dimensions of Brand Image, Brand Equity, and Brand of Origin-Path Anlaysis
碩士 === 逢甲大學 === 國際貿易所 === 96 === This research, which investigated the dimensions of brand image, brand equity brand of origin, is aimed at finding out the relationships between these two elements within the women’s footwear industry in Taiwan. Specifically, it aimed to examine the influence of the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27428261810159912653 |