A Study of Corporate Philanthropy on Consumer’s Purchase Intention－The Case of Brand on Athletic Shoes
碩士 === 逢甲大學 === 合作經濟學所 === 96 === The research probed the relationship between corporate philanthropy and factor of cognition based on consumer’s viewpoint. Intend to understand if the enterprise doing philanthropy will get more cognition from consumer to promote the consumer’s brand image. To discu...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03457409182353872999 |