The Effects of Athlete’s Endorser Credibility on Brand Image and Purchase Intention-A Case Study of Chien-Ming Wang Endorse
碩士 === 大葉大學 === 運動事業管理學系碩士在職專班 === 96 === The purpose of this study is to investigate the effect of athletes’endorser credibility on brand image and purchase intention.According to the literature review, the endorser credibility variables are chosen as the following five aspects: attractiveness, dep...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99568663072601201301 |