The Relationship between Brand Image and Purchase Intention for European and Japanese Imported Small Vehicles- Elementary School Teachersin Changhua County as a Sample
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 96 === Brand image is essential in marketing, because it is a hint as an information. Con- sumer use brand image to judge the quality of product. In addition to inspire the purcha- se behavior. However, brand image was stored in the mode of consumer’s memory. Per-...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43445290367084635543 |