The Study of Marketing Strategies on the TourismRecreation of Island
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 96 === The purpose of this study is: 1) to examine Taiwanese tourists’ motivations to choose island tourism, and 2) to examine the difference of choosing inbound and out-bound destinations through international marketing strategy. The range of this study embraces:...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24817451922283509850 |