A Study of Customer Behavior about the Luxury Brand Perceired Price on Taiwan and Mainland China
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 96 === This research mainly analyses the fine works consumers of the two sides (the mainland China and Taiwan) to the brand consciousness value of fine works and the difference of buying behaviors. In recent years, the open policy of the mainland China improves the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58420731326119713095 |