The Comparative Analysis of Competitive Strategies between Chain Pharmacy and Health Insurance Pharmacy

• Main Authors: Chang-Yu Chen, 陳昌裕
• Other Authors: Tzu-hsin Liu
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/15529899886430530826

碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 96 === Based on five force analysis and resource-based view, two community pharmacies are compared in this study to analyze the competitive strategy models. In the process of market growth, a community pharmacy can build or adjust its market position by identifying market opportunity, and obtain complementary assets and carry on developing market opportunity by applying various types of strategy opportunities. Furthermore, in the competitive action of seeking for market opportunity and market value, a pharmacy can also continuously seek for growth. In sum, this study concludes that no matter in the initial or the growing stages, a community pharmacy should integrate simultaneously both “strategy opportunity” (market opportunity identification, opportunity developing identification) and “market value” (market position, obtaining complementary assets.) This study also emphasizes the influence between market opportunity identification and market position’s founding and adjusting. Besides, various types of network can be applied to obtain the benefits of complementary assets and opportunity developing identification, so as to bring long-term market value for a community pharmacy.