An Examination of the Influence of Brand Image and Perceived Value on Traveler's Satisfaction : An Empirical Study of Tours to Mainland China.
碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 96 === In the past, the tourist industry mainly promoted their sales of products to cus-tomers in order to pursue large profits only, but ignored real needs of customers. An important managing strategy for the tourist industry is to create a great brand image and to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05050847327591070080 |