The Effect of Innovating Service and Product on Coporate Image and Customer Loyalty– An Example of Chunghwa Telecom Customized Mobile Phone

碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 96 === The Effect of Innovating Service and Product on Coporate Image and Customer Loyalty– An Example of Chunghwa Telecom Customized Mobile Phone Student: Hong-Yi Wang Advisor: Prof . Yen-Hung Lo Da-Yeh University ABSTRACT With the development of the c...

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Bibliographic Details
Main Authors: Hong-Yi Wang, 王弘毅
Other Authors: Yen-Hung Lo
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/46068344974898448696