Life Insurance Marketing Potential Analysis

碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 96 === The purpose of this study was to explore the market potential of the insurance industry. The factors of decision making in purchasing investment-oriented insurance policy was also been examined. By applying the specific case analysis, the researcher indicat...

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Bibliographic Details
Main Authors: Shu-Yuan Lee, 李淑媛
Other Authors: Nerg-Gen Shin
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/60347054340380140771