Service Failure in Tourism: Compare Positive Consuming Story with Negative Consuming Story
碩士 === 大葉大學 === 人力資源暨公共關係學系 === 98 === Bitner, Booms and Tereault (1990) carried out the analysis of important events impacting the consumer’s satisfaction and dissatisfaction by using the analysis method of Critical Incident Technique and generalized several types of interactions. But when we work...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94791411030804067064 |