The Research of Consumer — Production Relationships and Brand Community Relationships

碩士 === 大葉大學 === 人力資源暨公共關係學系 === 97 === This research investigate the relationships of the products on brand community and correlate with community's relationships, on-line community as the research samplings, record two ways of the collect data of webpages and in-depth interview. Discover membe...

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Bibliographic Details
Main Authors: Ying Fang Chung, 張瀅方
Other Authors: Juei-Hsiang Wang
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/58759050698601606040