A study of crisis situations, strategies and effects-A case study of 2008 presidential candidate Ma-Ying-Chiu

碩士 === 大葉大學 === 人力資源暨公共關係學系 === 96 === This research is from a rhetorical prospective of crisis communication, inquire into that the voter's different partisanship between crisis situations, strategies and effects. On the other hand, through to Ma-Ying-Chiu's staff's in-depth intervie...

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Bibliographic Details
Main Authors: Yu-Mei Hsieh, 謝育玫
Other Authors: Hui-Chung Yao
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/99209950501604320190